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| Girls With Goals Is About: Community, Connecting, Coaching, e-Commerce |
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Press Release
WRITING A PRESS RELEASE
What goes into a press release?
You are writing to journalists, provide them with the basic information they need:
- Who are you? How long has your company been in existence? Include your Web address for company information.
- What products/services does your company provide?
- When will the new product/service be available?
- Where are you located?
- Why is your story newsworthy? Why is this product/service different?
- How is your company different? How will your product/service benefit the user?
If you provide journalists with this information in that order, then you've made their lives easier—and your release is less likely to end up in the trash can.
The secret to getting your item mentioned in the press is the "hook" or story angle you present to the reporter to sell your story. What are you promoting? Why is it important?
INCLUDE THESE BASIC ELEMENTS IN EVERY PRESS RELEASE YOU SEND, IN THE FOLLOWING ORDER:
| Contact Information: |
Drop down a line or two below the release statement and list the contact name, title, e-mail, telephone and fax numbers of your company spokesperson |
| Headline: |
Drop two lines down from contact information and create an interesting headline no more than 5-7 words long. Use a boldface type. |
| Dateline: |
Include the city and date of your press release. |
| Lead Paragraph: |
Grab the reader's attention in the first paragraph. Include relevant information to your message through the five W's and an H (who, what, when, where, why and how). |
| Body Text: |
The main body of your press release and where your message should fully develop. |
| Include a quote: |
One from the company president, association leader or prominent community member to put in some perspective. |
| Recap: |
At the lower left hand corner of your last page restate your product's specifications, and highlight a product release date. |
INCLUDE THESE COMMON ELEMENTS IN YOUR RELEASE:
- If your release runs two pages, include "- more -" in the center bottom of the page.
- At the end of your release include four pound signs # # # # or "- end -" to let the reporter know your release has concluded.
- Use bullet points to highlight key points in your announcement.
Always ask these questions when writing a press release: What will the product do for the consumer? How is it different from competing products?
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