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| Girls With Goals Is About: Community, Connecting, Coaching, e-Commerce |
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Online Advertising
ONLINE ADVERTISING
Effective Banner Ads/Buttons
Use advertising on Web sites related to your products.
| Buttons and Banners |
Specifications |
| Advertising buttons |
Usually square (125 pixels x 125 pixels) and can be located anywhere on a page. |
| Tower buttons |
Generally located on either side of the page shaped like a taller, rectangle (125 pixels x 600 pixels) and looks like a tower-hence, its name. There is also a junior tower size-about one-half the size of the regular tower size. |
| Micro buttons |
Smaller buttons (88 x 31 pixels) designed for smaller spaces. Usually one identifier such as a word is centered in the button. |
| Banner ads |
Many different types, but most often located in the top-middle of a Web site. Size is almost always rectangle (468x60 pixels). Often have moving and rotating content to attract a viewer's eye. |
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| The disadvantage of banner ads is there are so many ads appearing on screen that most viewers unconsciously filter them out. |
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