Promote Your G-Business


To effectively promote your business, you need to create a balanced marketing strategy by utilizing all your marketing channels - Web advertising, direct mail and public relations. An integrated strategy contributes to a company's overall success.

DEVELOP A MARKETING PLAN

Review and update your marketing plan monthly to ensure you stay focused and on budget. The marketing plan is your first step in promoting your business and is a roadmap to help you focus on and define your overall business strategy.

INGREDIENTS

• Define your objectives. What do you want your marketing to accomplish? List changes occurring in the market, including environment, economy, customer perceptions, etc.
• Create a competitive analysis worksheet. Your spreadsheet should include your competition and competing products. How do your products stack up to the competition? Compare all the features/benefits of your product to your competitors. Include a statement of your company's and/or product's unique or outstanding strengths.
• Create an advertising and promotion plan. Map out promotions by product, marketing medium and month. Include promotion costs, expected response rates and estimated revenues.
• Develop comprehensive budgets and timelines. Complete down to individual profit & loss calculations for each promotion.

• Inexpensive
  
• Quick and easy for prospects to learn about you
  
• Offers unlimited space to provide as much information as you want, including photos and graphics
  
• Your business's location and size don't matter—you become a global player online

• Drive visitors to your site: Include your Web address on every promotional piece and correspondence you send.
  
• Create a general viewing area and a private viewing area for members only, stockholders, distributors or your sales reps. Viewers must enter a user name and password to gain entry into their assigned area. Information may include annual reports, distributor reports, etc.
  
• Accept purchases online. Make it easy for customers to purchase your product. Don't bury shopping cart access.
  
• Incorporate internal and external promotion plans.