"In business you can be the best of the best but if you company is wearing camouflage parachute pants then no one will know how good you really are"

Did you ever hand over your business card, go for the shake with a prospective client and after they quickly glance at your card they pull their hand away and say ”thanks, we will call YOU”. Ouch that HAS to hurt. The bad part is that you will leave thinking they will call you and when they don’t you just don’t understand why.

Have you ever received a phone call at your place of business and the person on the other line started asking for low mein, an extra egg roll and yelled at you to not forget the duck sauce this time? Instead of hanging up, ask them who they are calling. Yeah, they have it right, they are calling you.

We all think we have the best ideas for the “face” of our business and that our image is cool and that others “get it”. Have you ever asked your clients what they think? Or even your kid brother who you know has heard what you do five hundred times over Sunday get togethers? Well ask them. It may not be what you want to hear.

It’s time to face up to your business image and Get Fresh…labs that is.

There is more to creating and promoting a brand than making a cool logo and catchy tagline. In fact, a logo and tagline are just representations of your brand. Don’t just maintain your brand, create or recreate it to promote itself!

Get Fresh Rules For Branding:

1) Pinpoint- Be specific
Know what your brand stands for, and know what your brand delivers. Your brand deliveries should be specific and attainable, and you should be able to communicate them clearly. This is what will make your brand stand out from your competition.
2) Be Strong- Grow some muscles
Once you know what your brand stands for and delivers, don’t be shy…show off. You need to make everyone else believe you’re the leader of the pack in your area of expertise. Don’t mumble about what your company does. Say it with "musclability" and conviction.
3) Constancy- Keep the flow steady
Get your brand message out there and keep a steady pace. It will take some time...hold those horses but keep that giddy up ready! A consistent message and a positive customer experience are critical elements to building your brand. So get out your calendar and get that routine down pat.
4) Honesty- A virtue YOUR business must possess
This one is simple: Do as you say and say as you do…every time! Don’t offer anything….we mean anything… if you can not follow through on it! Integrity goes a long way and karma counts even in business.
5) Push yourself but not the customer
Get your brand message out there. Then get it out again and again and again. People are inundated with ad after ad, call after call each day. It’s not only critical that you try to stand out from the competition but it’s equally important that you are not forgotten. One thing to remember is that not everyone will need what you are offering and in that case remember to thank them kindly because they just may know someone who does!

What we can do to help you.
-Brand Concepts
-Logo Design
-Business Identity Products
-Social Media Design Support
-Promotional Design
-Vehicle Graphics
-Private Label Lines
-Apparel Concepts and Design
-Banner and Signage
-Email Marketing Newsletters
-Print Newsletters
-Magazine and Periodicals
-Advertising Design
-Web/Media Design
-Fine Art- Yes we are that creative!

Ask Yourself This:

Or rather do this: Next time you get someone's business card take a quick peek...don't let them see(this takes practice). Ask yourself, "what does their image say about them?"

If It has you tasting Chinese food, be kind and say "hey have you ever stopped by Get Fresh Labs?" If they gave you that impression then you know the answer. Then shake their hand and say "I will call you and give you their number." Remember...karma? Do the right thing and we will treat you to an eggroll with extra duck sauce next time we see YOU!