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| Girls With Goals Is About: Community, Connecting, Coaching, e-Commerce |
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G-Business on The Web
WORK THE WEB
Your marketing mix should include a comprehensive online strategy with a Web site:
Inexpensive
Quick and easy for prospects to learn about you
Offers unlimited space to provide as much information as you want, including photos and graphics
Your business's location and size don't matter-you become a global player online
YOUR WEB STRATEGY
Drive visitors to your site: Include your Web address on every promotional piece and correspondence you send.
Create a general viewing area and a private viewing area for members only, stockholders, distributors or your sales reps. Viewers must enter a user name and password to gain entry into their assigned area. Information may include annual reports, distributor reports, etc.
Accept purchases online. Make it easy for customers to purchase your product. Don't bury shopping cart access.
Incorporate internal and external promotion plans.
- Internal promotion includes developing a marketing plan for marketing your Web site and determining what information to make available for viewing.
- External promotion includes expanding your market reach by using discussion groups, newsgroups, e-mail marketing, pop-up and banner advertising and private user sites.
DESIGN YOUR SITE TO INCREASE SALES
Make your site easy to navigate—organize menu options carefully. Don't bury pages or make them hard to find.
Highlight new products or update information on your home page.
Include information about your company—who you are, what you do and how long you have been in business. Consider including a list of clients but remember, your competitors surf your site too. Don't give away too much information!
Make it easy for customers to reach you. Provide phone, fax, mail and e-mail contact information.
Keep pages simple for quick loading. Test how long it takes for each page to load using a dial-up connection. If a page takes 15 seconds or longer to load, the visitor will lose interest.
Include a listing of your products, complete with photos. Make sure pictures are large enough to show detail or include a zoom option to enlarge the picture.
Offer a shopping cart complete with credit card ordering capabilities (if you're selling products). List your toll-free and fax numbers as alternative options.
Keep information on your Web site fresh. Updating it regularly will keep customers coming back to see what's new.
PROMOTE YOUR SITE
Be proactive in helping customers and prospects find your Web site. You have to take certain steps to boost awareness of your site.
SEARCH ENGINES
Google www.google.com
Yahoo www.yahoo.com
MSN Search www.search.msn.com
AOL Search www.aolsearch.aol.com (internal)
www.search.aol.com (external)
Ask Jeeves www.askjeeves.com
Remember to give your marketing materials a chance to work. You will get sick of your marketing message long before your customers will.
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